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Digital Marketing Training in Nepal

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Nepal is entering into the digital era and the need of digital marketers is growing rapidly. If you are looking for the right place to study digital marketing then visit ITN the number 1 training provider in town for digital marketing. Our training benefits individuals who want to seek a career in the area of digital marketing and professionals who want to promote their product or service online. We have a long history of providing digital marketing training where hundreds of students have been benefitted by our training program. We have been providing digital marketing training since 2010.

Overview of Digital Marketing Training

The digital marketing strategies keeps on evolving. New trends and concepts keeps on emerging. It is very hard for businesses to keep up the pace without support from Digital marketers. Our comprehensive and result-oriented curriculum helps you to stay ahead in the pace by implementing SEO and SMM strategies which will help to generating more leads. It is necessary to create different online marketing strategies without which business cannot sustain in todays world. Here at ITN, you will learn to create successful marketing strategies and implement SEO techniques to add more visibility to your business online.

Training methodology

Our unique, hands-on training approach combines theory with practical sessions that builds a strong understanding in digital marketing principles. Each theory class is followed by our practical sessions where individuals gain hands-on experience by implementing it in real time. Our industry expert trainers will also discuss case studies to help students understand the challenges faced by organizations and effective strategies to overcome these challenges. Students will learn to use some of the popular SEO tools available in the market like Google Search Console, Ahrefs, or SEMrush. Students will gain hands-on experience using these tools and see the impact on SEO performance. The training begins with familiarization of SEO terms. In the next step of the training, we start with a sample website to implement different SEO strategies. In the second phase of the training students will learn about Social Media Marketing. The social media marketing training will cover various platforms like Facebook, Instagram, LinkedIn and Twitter. Students will learn how to develop engaging content, build a strong online presence, and run effective social media campaigns. These days with the introduction of AI, we can automate our work which will help us to accomplish our marketing strategies efficiently. So, the knowledge of such tools are also discussed during the class. If you want to approach a wider audience then paid campaigns are also necessary. Google ads, Facebook ads provides such platform where we can run paid campaigns to target specific group or community, manage budgets and compare the effectiveness of different advertisement campaigns.

To address the growing demand for flexible learning options, ITN offers both in-person and online training. We create small batch of at most 10 students to make our training effective. The in-person training provides a collaborative approach of learning where students can learn in a team. The interaction is face to face thus it helps to discuss and resolve problems in real-time which makes the training more effective. Students learn from their classmates and encourage them to groom in a healthy environment. Our online training is also equally effective which provides an option to collaborate virtually. Students can go through the recorded lectures in case of any confusion.

Objective of learning digital marketing training at ITN

  • learn from the industry experts
  • Get familiar with current trends and techniques
  • Learn to implement tools during the training to see the performance in both SEO and SMM
  • Get internship opportunity after the completion of the training
  • Validate your knowledge with our certificate
  • Prepare yourself for a rewarding career

What you will learn in digital marketing training

  • Introduction to digital marketing
  • Web Marketing fundamentals
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) advertising
  • Social Media Marketing
  • Content marketing
  • Email marketing
  • Microblogging
  • Copywriting
  • Mobile marketing
  • Podcasting
  • Affiliate marketing

Prerequisites

There are no requirements for Digital Marketing training. Anyone aspiring to get acknowledged and well informed in the digital marketing area and want to build a career can apply and join for this course. Even if you are not from IT background, still you can join the course and start your career as a digital marketing expert. Above all if you have a basic understanding of html and web then it would be an added advantage.

Course Outcome

After the completion of Digital Marketing training one can audit the website using different tools and techniques and take corrective actions accordingly. Run online marketing campaigns to generate leads and promote their product or service. Understand the latest trends in the area of SEO and SMM and implement it.

Success Story

Mr. Roshan Pandey started digital marketing training on 2014 to promote his business. He was very much aware about the strength of digital marketing and its benefits. After the success completion of the training, he created different social media campaigns. His sales skyrocketed and soon he has able to open multiple branches to meet the growing demand of his customers. 

Launch Your Digital Marketing Career Today! Enroll now and gain the skills to create opportunities in just 2 months of training and 3 months of internship. Alternatively if you are interested in learning SEO only then join our advanced SEO training.

Syllabus Expand All

In this module, you will study the fundamental concepts related to Digital Marketing and its importance. This module will help you to identify the key strengths of Digital Marketing in comparison to traditional marketing. We will also discuss the latest digital marketing trends.

  • What is Marketing?
  • How do we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital Marketing
  • Digital marketing platforms and Strategies
  • Comparing Digital with Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital Marketing Trends
  • Case Studies of Digital Campaigns

In this module you will study how to install WordPress and how to use it. This module will introduce you the adminitration part of WordPress where you will learn how to completely develop a website from scratch using WordPress. You will also study installing plugins in WordPress in order to extend the features as per your requirement. We will teach you how to optimize your website in terms of SEO with the help of WordPress CMS.

  • What is website?
  • What is Domain Name
  • Types of Domain
  • Domain name suggestions
  • Premium Domains
  • Register a Domain Name
  • Web Hosting Concepts
  • Domain/Hosting Business
  • Types of websites
  • HTML, CSS and JavaScript
  • Popular CMS
  • What is WordPress
  • Benefits of using WP
  • WordPress Installation
  • Admin Interface Basics
  • Default Settings in WP
  • Types of Themes
  • Theme settings and customization
  • Managing Themes
  • Content Management in WP
  • Categories, Tags and Posts
  • Pages and Sub Pages
  • Custom Content Types
  • Adding a Menu to the Website
  • Plugins and Widgets
  • Using plugins in Site
  • Adding widgets to the website
  • Best plugin in WP
  • Advanced Plugins in WP
  • Practical Project Example

The objective of this module is to give you information regarding the algorithm that search engine like Google use. Latest changes make in Google search engine. It is also necessary to understand how Search Engine works and how search results are displayed.

  • How does the search engine work?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Panda, Penguin, Humming Bird
  • Latest Updates in Google
  • Online Resources

A keyword is one of the important factors which helps your website to perform better in the search engine result page. It is very necessary to understand how to identify important keywords for your website or service. Doing comparative analysis and finding alternative keywords which will help your website to perform better. In this module, you will also study the Google keyword planner tool which will help to understand the popularity of a keyword.

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis & Categorization
  • Google Keyword Planner
  • Market Research and Analysis
  • New Keyword Ideas
  • Competition Analysis
  • Finalizing the Keywords List

In this module you will learn the fundamentals of content creation and marketing along with its importance. Mastering content creation and marketing will help you to create impactful content that drives results for your brands or business. 

  • Content strategy
  • Content creating
  • Copywriting
  • Content distribution
  • Content Marketing Analytics
  • Visual content creation

One of the major ranking factor in search engine is the website itself. In order to perform better in search engine like Google your website should follow all the standard procedures of developing it and placing content, image etc. This module will help you to identify the weak parts of the website and optimize it for both search engine and visitors. Different tools are also available in the market which can simplify the onpage optimization process. One of the tool recommended by Google is Google Webmasters tool.

  • Introduction to OnPage
  • What is Webmaster Tools
  • Verification Process in GWMT
  • Selection target Location
  • OnPage Analysis Methodology
  • Fundamental On-page Factors
  • Website Speed
  • Domain Name in SEO
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Sitemap Generation
  • Using Robots.txt in Site
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets

We can work on the website optimization process not only from within the website. The optimization process can be off page as well. Offpage optimization will help you to increase the importance of the website from external sources like linking the website or a specific webpage to related websites, writing blogs, and so on.

  • What is Link Building
  • Types of Linking Methods
  • DoFollow Vs. NoFollow
  • Link building Guidelines
  • Linking Building Methodology
  • Links Analysis Tools
  • Directory Submissions
  • Local Business Directories
  • Social Bookmarking
  • Using Classifieds for Inbound Traffic
  • Question and Answers
  • Blogging & Commenting
  • Guest Blogging
  • Press Releases
  • Link Building Resources

Google promotes business or services that are available local. While searching for a particular service or product, we get search results from organizations within the country we are searching in. This means that the presence of our company within the country should be prominent so that Google can easily identify or index our website for local product or service. This will increase the chances of listing our organization in Google search result. One of the recommendation from Google is Google Map. You must enlist your organization information within the Google Map.

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submission

This module will help you to understand the risk associated with Black Hat SEO and the penalty that a website has to bear because of wrong SEO practices. One should be alert and very knowledgeable while implementing SEO. Your website can be completely removed from the search engine because of the penalty. Moreover, you will also study how to recover from the different penalties imposed by Google in this module.

  • Symptoms of Penalty
  • Analyze which update hit the site
  • Compare the Before/After data
  • Panda Recovery Process
  • Penguin Recovery Process
  • Mobile Friendly Update
  • Disavow Tool

In this module, you will be taught how to analyze your SEO reports and act accordingly. Understanding SEO results and taking corrective measures is also one of the key role of digital marketing.

  • Website Position Analysis
  • Website Monthly Reports

YouTube has been one of the important tool for marketing your product or service online. It can be both paid and unpaid. Moreover video has been a very good asset in promoting your business. The use of video sharing has increased a lot since few years. Hence, it is important to understand the importance of YouTube as a social media marketing tool.

  • Video Flow
  • Google Pages for YouTube Channel
  • Verify Channel
  • Webmaster Tool Adding Asset
  • Associated Website Linking
  • Custom Channel URL
  • Channel ART
  • Channel Links
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Channel Main Trailer
  • Uploading Videos
  • Uploading Defaults
  • Creator Library
  • Practical Examples
  • Using Different Tools

In this module we will introduce you to some of the advanced topics related to YouTube.

  • Channel Navigation
  • Video Thumbnail
  • CTA  Annotation
  • CTA  Extro
  • CTA  Cards for Mobile
  • Redirect Traffic to the Website
  • Post Upload Enhancements
  • Live Broadcasting
  • Managing Playlists
  • Managing Comments
  • Managing Messages
  • Monetization with AdSense
  • Paid YouTube Channel
  • Channel Analytics
  • Real-Time Analytics

This module will give you information regarding the importance of Social Media Marketing (SMM) and Social Media Optimization (SMO). A product or a service's online presence can be increased along with its popularity with the help of social media optimization. Hence, it is important to understand all the aspects of SMM and SMO.

  • What is Social Media?
  • SMM vs SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy
  • Impact of Social Media on SEO

Facebook has been an important tool in showing your online presence. Hence, using Facebook one can promote a product or service via both paid and unpaid marketing campaigns. It is necessary to understand how to use Facebook in promoting your product or service. There are different tools provided by Facebook which can be used as a vital tools in social media marketing. Along with using tools, one should be able to understand and analyze different statistics provided by the facebook.

  • Facebook account setup
  • Personal account properties
  • Facebook marketing strategy
  • Competition analysis
  • Facebook business page set
  • Types of Business pages
  • Cover photo designing
  • Increase the Likes to page
  • Page management options
  • Types of Posts and Statistics
  • Dimensions in Posts
  • Creating a post strategy
  • Examples of Creative Posts
  • user engagement metrics
  • Facebook insights
  • Facebook Groups
  • Integration FB in site

This module will teach you how to run different advertisement campaigns and analyze their results. Facebook ad campaigns are very important in generating business leads. There is a huge competition among the advertisers on Facebook. Being a digital marketing expert one should know how to launch effective marketing campaigns. One should also be able to identify the market segment that you are targeting while launching Facebook ads. This is one of the important components of Social Media Marketing.

  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad - Targeting
  • Create Ad - Budgeting
  • Create Ad - Creative
  • Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing - Website Visitors
  • Custom Audiences - Look Alike
  • Custom Audience - Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account

This module will introduce you to the Google webmaster tool which will help you to analyze different problems present within the website. It has provided us with a set of tools that can be used to check different metrics of SEO in a very easy and effective way. Some of the important things that you will learn in the Google webmaster tool are Google Index status, Google crawl errors, and the sitemap submitted to Google.

  • Google Webmaster Tool
  • Setting up Tool for SEO
  • Adding and Managing Assets
  • Integrating Webmaster Tool
  • Site Map and Site Links
  • Search Traffic and Links
  • Google Indexing
  • Managing Crawl Errors
  • Managing Security Issues

This module will introduce you to Google Analytics tools which can help you in identifying your potential customers. Some of the important information about the customers like their demographic data, and their source can be studied via Google Analytics. One can also compare different campaigns and their effectiveness via Google Analytics. Google Analytics can show the visitor's information from any date range. Being a digital marketing expert one should know how to integrate Google Analytics and analyze its result.

  • Web Analytics
  • Integrating with Website
  • Measurement Metrics
  • Accounts and Profiles
  • Analytics Reporting
  • Sorting, Filter, and Time Chart
  • Audience Segmentation
  • Traffic and Behavior Reports
  • Remarketing Audiences
  • Goals and Conversion Reports
  • Developing Intelligence Report

This module will give you an idea of how to launch email marketing campaigns. Email marketing is a very good way to inform about your upcoming products or services to existing customers as well as new potential customers. Email is an important means which will help you to stay connected with your potential customers. Being a digital marketing expert one should also know how to measure the effectiveness of email campaigns. There are different tools present in the market along with CRM software that will help in executing email marketing.

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp Pricing Structure
  • Account setup and settings
  • Email Marketing Strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import Subscribers in the List
  • Types of Email marketing campaigns
  • Creating an Email Campaign
  • What is Newsletter
  • Design a Newsletter
  • Reports
  • Marketing Automation

This module will introduce you about affiliate marketing. Affiliate marketing has been in practice since a long time. There are different concepts and rules of affiliate marketing. Being an advertiser one can apply for affiliate marketing and being a website owner one can promote others product or services to earn a revenue via affiliate marketing. Simple form of affiliate marketing is banner exchange. There are digital marketing experts who make a good living via affiliate marketing. If you know the right technique to promote a product then you can easily earn a good amount of deal via affiliate marketing.

  • Understanding Affiliate Marketing
  • Sources to Make Money Online Selecting Affiliate Program Applying for an Affiliate
  • Building Assets for Affiliate Promotion
  • Payments and Payouts
  • CPC, CPA, CPI and other metrics
  • Getting Most Conversions
  • Day to Day Work Scheduling
  • Managing Affiliate Accounts
  • Blogging

This module will introduce you with Pay per click advertising method like Google Adwords. Google Adwords has been an effective online advertising platform for business owners. One can easily generate business leads targeting people from a specific place or a country with specific interest via Google Adwords. Google Adwords also comes with keyword research and analysis tool where we can easily see monthly search for a particular keyword. Therefore knowledge of PPC advertising methods is very important to become a digital marketing expert.

  • Introduction to Paid Marketing
  • Google Account Setup
  • Interface Tour and Billing Settings
  • Account Structure
  • Campaigns settings
  • Ad Group Setup
  • Keyword Match Types
  • Keyword Research Tools
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Types of CPC's
  • Bidding Strategies
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions

In this module, you will learn about display advertising. Display advertising has become an important way of promoting your business or creating brand awareness by showing your presence online. One should know how to generate effective display ads so that they can reach more people.

  • What is Display Advertising
  • How Display Ads Works
  • Benefits of Display Advertising
  • Creating a Display Campaign
  • Bidding Strategies
  • Targeting Option in Display Network
    • Keyword Based
    • Interest and Remarketing
    • Topics
    • Placements Targeting
    • Demographics
FAQs

Yes you can join the course. Digital marketing is a field that welcomes individuals from diverse backgrounds, including non-technical students. It's more about understanding consumer behavior, market trends, and using various online platforms effectively. Different tools and techniques are taught during the course which can be understood by beginners as well.

There are many digital marketing courses available that can be completed within 2 months or longer, depending on the depth of the content and the pace of the course. Look for courses that offer a comprehensive curriculum and practical experience, as these can provide a solid foundation in digital marketing.

The cost of digital marketing course depends upon how comprehensive it is. Normally, its cost NRs. 20000 to NRs. 30000 for a 2 to 3 months course, if you are planning to do it without any global certification.

The salary range depends on the level of expertise. Beginners can expect a salary around NRs. 15000, while individuals with 6 months to 1 year of experience can earn between NRs. 25000 and NRs. 30000. There is no salary cap for experienced professionals in this field.

We recommend that individuals undertake an internship under the supervision of industry experts upon completing this course. At IT Training Nepal, we offer internship facilities to help students implement the tools and techniques learned during the course.

Yes there are lots of freelancing opportunities in the area of digital marketing. Whether it's managing social media accounts, running ad campaigns, or optimizing websites for search engines, there are plenty of ways for digital marketing specialists to do freelancing.

Yes, there are various global certifications provided by Google, HubSpot, Digital Marketing Institute and many more. These certifications adds more value and skills. Moreover, they are recognized globally by employers and industry professionals.

It totally depends upon your basic understanding of marketing and social media platforms. However, even if you're beginner you can learn and master digital marketing with dedication and practice.

Although its not a strict requirement but it can add a lot of value to your work. Digital marketing involves various aspects of content creation and graphic designing skills can help you to promote your business or service online by creating visually appealing content for digital marketing campaigns.
Upcoming Class
2024-04-28
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I am quite happy that I chose ITN after a tiring search for a right computer training institute in Kathmandu for Digital Marketing training. Coming here has been the right decision for me, as I have been able to apply the skills and knowledge that I have obtained here more on a professional level. I now can confidently and effectively incorporate the web marketing strategy quite influentially on social media.

Sanjeev Maharjan
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The overall training session has been exemplary. I am interning as a junior associate web marketer, and with little to no knowledge on the fundamentals, I joined Digital Marketing Training course at ITN. It has been a savior for me now that I have learned so much about the phenomena of digital marketing and strategy. This has boosted my confidence in my career. I definitely rate ITN as the best computer institute for digital marketing training in Nepal.

Kumar Raj Shahi
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I have taken Digital Marketing Training from IT Training Nepal. It has helped me to promote my business online. Although I am not from computer background but after the completion of the training I could run online promotions using Google Ads and Facebook Ads. The course has helped me a lot to understand how marketing works in the digital world.

Krishna Man Shrestha
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I joined Digital Marketing Training at IT Training Nepal. After the successful completion of the training, I got an opportunity to work as an intern in the same company. It has helped me a lot to apply the things I have learned throughout my training period. The course has helped me to establish myself in the area of Digital Marketing. I would like to thank IT Training Nepal for providing me such a good platform where I could learn and excel.

Nilesh Shrestha
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I enrolled in the Digital Marketing Training at IT Training Nepal out of my interest in the field of online marketing. The practical approach used to teach the course has helped me understand how things work in the digital world. Although I didn't have much prior knowledge in this area, I believe I can kick-start my journey.

Madhab Ghimire
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In the very beginning, I was very skeptical about the delivery of the Digital Marketing Training. However, as the course progressed, my concepts became much clearer on how things work. The hands-on training helped me not only understand the concepts but also gave me the chance to implement and observe things myself. I was introduced to the tools that can be used for online promotion. I am now planning to start my journey as a digital marketer.

Bhanu Pandey
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