Digital Marketing Training in Nepal

Digital Marketing Training in Nepal by ITN equips students with practical skills in SEO, PPC, social media, email marketing, and more. Learn from industry experts and gain hands-on experience to launch a successful digital marketing career.

In today's evolving business landscape, digital marketing has become a critical component of success for businesses of all sizes. With most people spending a significant amount of time on social media platforms and the internet, companies must adapt their marketing strategies to reach their target audiences effectively.

However, the digital marketing space is highly competitive, making it essential to have the right tools, strategies, and expertise to stand out.

At IT Training Nepal (ITN), we understand the importance of digital marketing and offer comprehensive Digital Marketing Training in Nepal designed to equip students with the practical skills and knowledge necessary to excel in this dynamic field.

Why Choose ITN's Digital Marketing Training in Nepal?

ITN is the number one training provider in Nepal, not just for digital marketing but also for various other IT related courses since we have been in the training industry since 2010. Our Best Digital Marketing Training in Nepal program is designed to provide you with a well-rounded understanding of the industry.

This covering everything from search engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing, content marketing, email marketing, and more. We also teach students the importance of AI tools to improve their productivity at work.

Result-Oriented Training

Our curriculum is carefully crafted to be comprehensive and result-oriented, ensuring that you stay ahead of the learning curve by implementing proven SEO and social media marketing (SMM) strategies.

We frequently update our course curriculum to incorporate latest developments in the digital marketing industry, ensuring that you receive the most up-to-date and relevant training.

Practical Hands-On Learning

At ITN, we believe in practical, hands-on learning. Our training modules are designed to provide a solid theoretical foundation, followed by practical sessions where you can apply the concepts you've learned.

Each lecture is followed by a practical session, allowing you to gain valuable hands-on experience using popular SEO tools like Google Search Console, Ahrefs, and SEMrush.

Case Studies and Industry Insights

To further enhance your learning experience, we incorporate case studies and real-world examples into our training modules.

Our trainers, who are industry professionals themselves, will guide you through milestone case studies, dissecting successful digital marketing practices and campaigns.

You'll gain insights into the challenges faced and learn strategies to overcome them effectively.

Training Delivery Options

To cater to diverse learning preferences, ITN offers both in-person and online training options for our Digital Marketing Training in Nepal:

In-Person Digital Marketing Training in Nepal

Our in-person training provides a collaborative learning environment where you can interact with peers and instructors face-to-face. This approach allows for real-time discussions and problem-solving, making the training more effective.

Online Digital Marketing Training in Nepal

For those who prefer a more flexible learning experience, our online training option offers equal effectiveness. You can access recorded lectures at your convenience and benefit from virtual collaboration with instructors and classmates.

During our comprehensive Digital Marketing Course, you'll gain valuable knowledge and skills in the following areas:

Introduction to digital marketing
Web marketing fundamentals
Search engine optimization (SEO)
Pay-per-click (PPC) advertising
Social media marketing
Content marketing
Email marketing
Copywriting
Mobile Marketing
Podcasting
Affiliate marketing
Knowledge of AI tools for digital marketing

Career Opportunities and Internships Training

Upon successful completion of our digital marketing course, you'll be well-prepared to pursue a rewarding career in various roles, including:

Digital marketing specialist/manager
SEO specialist/manager
Social media marketing specialist/manager
Content marketing specialist
Copywriter
Email marketing specialist

Additionally, ITN offers internship opportunities to students, allowing them to gain practical experience working on real-time projects under the guidance of our experienced trainers.

Enroll in ITN's Digital Marketing Training in Kathmandu Today

Don't miss this opportunity to launch or advance your career in the exciting field of digital marketing. Enroll in ITN's Digital Marketing Training in Kathmandu today and gain the skills and knowledge necessary to create opportunities and drive success for businesses in the digital age.

Contact us to learn more about our comprehensive digital marketing training, curriculum, and enrollment process. Elevate your career with ITN's industry-leading training and take the first step towards a rewarding future in digital marketing.

Prerequisites

There are no requirements for Digital Marketing training. Anyone aspiring to learn Digital marketing and build a career in this industry can apply for this course. Even if you are not from an IT background, you can join the course and start your career as a digital marketing expert.

Still, having an understanding of the conventional marketing fundamentals, basic web designing tools, and basic graphic designing could be a huge advantage in the long run.

Course Outcome

After completing Digital Marketing training, one can audit the website using different tools and techniques and take corrective actions accordingly. One can also run online marketing campaigns to generate leads and promote their product or service. One can also understand the latest trends in SEO and SMM and implement them.

Success Story

Mr. Roshan Pandey started digital marketing training in 2014 to promote his business. He was very much aware of the strength of digital marketing and its benefits. After successfully completing the training, he created different social media campaigns. His sales skyrocketed, and soon, he was able to open multiple branches to meet the growing demand of his customers.

Launch Your Digital Marketing Career Today! Enroll now and gain the skills to create opportunities in just 2 months of training and 3 months of internship. Alternatively if you are interested in learning SEO only then join our advanced SEO training.

Syllabus Expand All

Introduction to Digital Marketing

In this module, you will study the fundamental concepts related to Digital Marketing and its importance. This module will help you to identify the key strengths of Digital Marketing in comparison to traditional marketing. We will also discuss the latest digital marketing trends.

What is Marketing?
How do we do Marketing?
What is Digital Marketing?
Benefits of Digital Marketing
Digital marketing platforms and Strategies
Comparing Digital with Traditional Marketing
Defining Marketing Goals
Latest Digital Marketing Trends
Case Studies of Digital Campaigns

Website Designing with Word press

In this module you will study how to install WordPress and how to use it. This module will introduce you the adminitration part of WordPress where you will learn how to completely develop a website from scratch using WordPress. You will also study installing plugins in WordPress in order to extend the features as per your requirement. We will teach you how to optimize your website in terms of SEO with the help of WordPress CMS.

What is website?
What is Domain Name
Types of Domain
Domain name suggestions
Premium Domains
Register a Domain Name
Web Hosting Concepts
Domain/Hosting Business
Types of websites
HTML, CSS and JavaScript
Popular CMS
What is WordPress
Benefits of using WP
WordPress Installation
Admin Interface Basics
Default Settings in WP
Types of Themes
Theme settings and customization
Managing Themes
Content Management in WP
Categories, Tags and Posts
Pages and Sub Pages
Custom Content Types
Adding a Menu to the Website
Plugins and Widgets
Using plugins in Site
Adding widgets to the website
Best plugin in WP
Advanced Plugins in WP
Practical Project Example

Introduction to Search Engines

The objective of this module is to give you information regarding the algorithm that search engine like Google use. Latest changes make in Google search engine. It is also necessary to understand how Search Engine works and how search results are displayed.

How does the search engine work?
Components of Search Engines
Google Algorithms
Google Results Page
Panda, Penguin, Humming Bird
Latest Updates in Google
Online Resources

Keyword Research and Competition

A keyword is one of the important factors which helps your website to perform better in the search engine result page. It is very necessary to understand how to identify important keywords for your website or service. Doing comparative analysis and finding alternative keywords which will help your website to perform better. In this module, you will also study the Google keyword planner tool which will help to understand the popularity of a keyword.

Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Business Analysis & Categorization
Google Keyword Planner
Market Research and Analysis
New Keyword Ideas
Competition Analysis
Finalizing the Keywords List

Content creating and marketing

In this module you will learn the fundamentals of content creation and marketing along with its importance. Mastering content creation and marketing will help you to create impactful content that drives results for your brands or business.

Content strategy
Content creating
Copywriting
Content distribution
Content Marketing Analytics
Visual content creation

Onpage Optimization

One of the major ranking factor in search engine is the website itself. In order to perform better in search engine like Google your website should follow all the standard procedures of developing it and placing content, image etc. This module will help you to identify the weak parts of the website and optimize it for both search engine and visitors. Different tools are also available in the market which can simplify the onpage optimization process. One of the tool recommended by Google is Google Webmasters tool.

Introduction to OnPage
What is Webmaster Tools
Verification Process in GWMT
Selection target Location
OnPage Analysis Methodology
Fundamental On-page Factors
Website Speed
Domain Name in SEO
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Sitemap Generation
Using Robots.txt in Site
URL Redirecting Techniques
Canonical Links
Rich Snippets

Off-page Optimization

We can work on the website optimization process not only from within the website. The optimization process can be off page as well. Offpage optimization will help you to increase the importance of the website from external sources like linking the website or a specific webpage to related websites, writing blogs, and so on.

What is Link Building
Types of Linking Methods
DoFollow Vs. NoFollow
Link building Guidelines
Linking Building Methodology
Links Analysis Tools
Directory Submissions
Local Business Directories
Social Bookmarking
Using Classifieds for Inbound Traffic
Question and Answers
Blogging & Commenting
Guest Blogging
Press Releases
Link Building Resources

Local SEO

Google promotes business or services that are available local. While searching for a particular service or product, we get search results from organizations within the country we are searching in. This means that the presence of our company within the country should be prominent so that Google can easily identify or index our website for local product or service. This will increase the chances of listing our organization in Google search result. One of the recommendation from Google is Google Map. You must enlist your organization information within the Google Map.

What is Local SEO
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submission

Google Penalty Process

This module will help you to understand the risk associated with Black Hat SEO and the penalty that a website has to bear because of wrong SEO practices. One should be alert and very knowledgeable while implementing SEO. Your website can be completely removed from the search engine because of the penalty. Moreover, you will also study how to recover from the different penalties imposed by Google in this module.

Symptoms of Penalty
Analyze which update hit the site
Compare the Before/After data
Panda Recovery Process
Penguin Recovery Process
Mobile Friendly Update
Disavow Tool

SEO Reporting

In this module, you will be taught how to analyze your SEO reports and act accordingly. Understanding SEO results and taking corrective measures is also one of the key role of digital marketing.

Website Position Analysis
Website Monthly Reports

YouTube Marketing Fundamentals

YouTube has been one of the important tool for marketing your product or service online. It can be both paid and unpaid. Moreover video has been a very good asset in promoting your business. The use of video sharing has increased a lot since few years. Hence, it is important to understand the importance of YouTube as a social media marketing tool.

Video Flow
Google Pages for YouTube Channel
Verify Channel
Webmaster Tool Adding Asset
Associated Website Linking
Custom Channel URL
Channel ART
Channel Links
Channel Keywords
Branding Watermark
Featured Contents on Channel
Channel Main Trailer
Uploading Videos
Uploading Defaults
Creator Library
Practical Examples
Using Different Tools

Youtube Marketing Advance

In this module we will introduce you to some of the advanced topics related to YouTube.

Channel Navigation
Video Thumbnail
CTA Annotation
CTA Extro
CTA Cards for Mobile
Redirect Traffic to the Website
Post Upload Enhancements
Live Broadcasting
Managing Playlists
Managing Comments
Managing Messages
Monetization with AdSense
Paid YouTube Channel
Channel Analytics
Real-Time Analytics

Introduction to Social Media Marketing (SMM)

This module will give you information regarding the importance of Social Media Marketing (SMM) and Social Media Optimization (SMO). A product or a service's online presence can be increased along with its popularity with the help of social media optimization. Hence, it is important to understand all the aspects of SMM and SMO.

What is Social Media?
SMM vs SMO
Benefits of using SMM
Social Media Statistics
Why use Social Media Marketing
Social Media Strategy
Impact of Social Media on SEO

Facebook Marketing

Facebook has been an important tool in showing your online presence. Hence, using Facebook one can promote a product or service via both paid and unpaid marketing campaigns. It is necessary to understand how to use Facebook in promoting your product or service. There are different tools provided by Facebook which can be used as a vital tools in social media marketing. Along with using tools, one should be able to understand and analyze different statistics provided by the facebook.

Facebook account setup
Personal account properties
Facebook marketing strategy
Competition analysis
Facebook business page set
Types of Business pages
Cover photo designing
Increase the Likes to page
Page management options
Types of Posts and Statistics
Dimensions in Posts
Creating a post strategy
Examples of Creative Posts
user engagement metrics
Facebook insights
Facebook Groups
Integration FB in site

Facebook Ad Campaigns

This module will teach you how to run different advertisement campaigns and analyze their results. Facebook ad campaigns are very important in generating business leads. There is a huge competition among the advertisers on Facebook. Being a digital marketing expert one should know how to launch effective marketing campaigns. One should also be able to identify the market segment that you are targeting while launching Facebook ads. This is one of the important components of Social Media Marketing.

Organic v/s Paid
Defining Ad Objective
Performance Matrix
Ad Components
Designing Creative Image
Facebook Ad Structure
Setting Up Facebook Ad Account
Create Ad - Targeting
Create Ad - Budgeting
Create Ad - Creative
Content and CTA
Boosting Page Posts
Page Promotion
Video Promotion
Similar Ads and Audiences
Tracking Pixels Code
Remarketing - Website Visitors
Custom Audiences - Look Alike
Custom Audience - Saved Group
Managing and Editing Ads
Ad Reports and Ad Insights
Billing and Account

Google Webmaster Tool

This module will introduce you to the Google webmaster tool which will help you to analyze different problems present within the website. It has provided us with a set of tools that can be used to check different metrics of SEO in a very easy and effective way. Some of the important things that you will learn in the Google webmaster tool are Google Index status, Google crawl errors, and the sitemap submitted to Google.

Google Webmaster Tool
Setting up Tool for SEO
Adding and Managing Assets
Integrating Webmaster Tool
Site Map and Site Links
Search Traffic and Links
Google Indexing
Managing Crawl Errors
Managing Security Issues

Google Analytics

This module will introduce you to Google Analytics tools which can help you in identifying your potential customers. Some of the important information about the customers like their demographic data, and their source can be studied via Google Analytics. One can also compare different campaigns and their effectiveness via Google Analytics. Google Analytics can show the visitor's information from any date range. Being a digital marketing expert one should know how to integrate Google Analytics and analyze its result.

Web Analytics
Integrating with Website
Measurement Metrics
Accounts and Profiles
Analytics Reporting
Sorting, Filter, and Time Chart
Audience Segmentation
Traffic and Behavior Reports
Remarketing Audiences
Goals and Conversion Reports
Developing Intelligence Report

Email Marketing

This module will give you an idea of how to launch email marketing campaigns. Email marketing is a very good way to inform about your upcoming products or services to existing customers as well as new potential customers. Email is an important means which will help you to stay connected with your potential customers. Being a digital marketing expert one should also know how to measure the effectiveness of email campaigns. There are different tools present in the market along with CRM software that will help in executing email marketing.

What is Email Marketing?
Importance of Email Marketing
Popular Email Marketing Software
Email Marketing Goals
Introduction to Mail Chimp
Mail Chimp Pricing Structure
Account setup and settings
Email Marketing Strategy
Creating a Subscriber List
Integration of Forms in Site
Import Subscribers in the List
Types of Email marketing campaigns
Creating an Email Campaign
What is Newsletter
Design a Newsletter
Reports
Marketing Automation

Affiliate Marketing

This module will introduce you about affiliate marketing. Affiliate marketing has been in practice since a long time. There are different concepts and rules of affiliate marketing. Being an advertiser one can apply for affiliate marketing and being a website owner one can promote others product or services to earn a revenue via affiliate marketing. Simple form of affiliate marketing is banner exchange. There are digital marketing experts who make a good living via affiliate marketing. If you know the right technique to promote a product then you can easily earn a good amount of deal via affiliate marketing.

Understanding Affiliate Marketing
Sources to Make Money Online Selecting Affiliate Program Applying for an Affiliate
Building Assets for Affiliate Promotion
Payments and Payouts
CPC, CPA, CPI and other metrics
Getting Most Conversions
Day to Day Work Scheduling
Managing Affiliate Accounts
Blogging

PPC Advertising (Google AdWords)

This module will introduce you with Pay per click advertising method like Google Adwords. Google Adwords has been an effective online advertising platform for business owners. One can easily generate business leads targeting people from a specific place or a country with specific interest via Google Adwords. Google Adwords also comes with keyword research and analysis tool where we can easily see monthly search for a particular keyword. Therefore knowledge of PPC advertising methods is very important to become a digital marketing expert.

Introduction to Paid Marketing
Google Account Setup
Interface Tour and Billing Settings
Account Structure
Campaigns settings
Ad Group Setup
Keyword Match Types
Keyword Research Tools
Understanding Ad Auction
What is Quality Score
Factors to improve Quality Score
Types of CPC's
Bidding Strategies
Ad Formats
Ad Guidelines
Ad Extensions

Display Advertising

In this module, you will learn about display advertising. Display advertising has become an important way of promoting your business or creating brand awareness by showing your presence online. One should know how to generate effective display ads so that they can reach more people.

What is Display Advertising
How Display Ads Works
Benefits of Display Advertising
Creating a Display Campaign
Bidding Strategies
Targeting Option in Display Network
- Keyword Based
- Interest and Remarketing
- Topics
- Placements Targeting
- Demographics

FAQs

Yes you can join the course. Digital marketing is a field that welcomes individuals from diverse backgrounds, including non-technical students. It's more about understanding consumer behavior, market trends, and using various online platforms effectively. Different tools and techniques are taught during the course which can be understood by beginners as well.

There are many digital marketing courses available that can be completed within 2 months or longer, depending on the depth of the content and the pace of the course. Look for courses that offer a comprehensive curriculum and practical experience, as these can provide a solid foundation in digital marketing.

The cost of digital marketing course depends upon how comprehensive it is. Normally, its cost NRs. 20000 to NRs. 30000 for a 2 to 3 months course, if you are planning to do it without any global certification.

The salary range depends on the level of expertise. Beginners can expect a salary around NRs. 15000, while individuals with 6 months to 1 year of experience can earn between NRs. 25000 and NRs. 30000. There is no salary cap for experienced professionals in this field.

We recommend that individuals undertake an internship under the supervision of industry experts upon completing this course. At IT Training Nepal, we offer internship facilities to help students implement the tools and techniques learned during the course.

Yes there are lots of freelancing opportunities in the area of digital marketing. Whether it's managing social media accounts, running ad campaigns, or optimizing websites for search engines, there are plenty of ways for digital marketing specialists to do freelancing.

Yes, there are various global certifications provided by Google, HubSpot, Digital Marketing Institute and many more. These certifications adds more value and skills. Moreover, they are recognized globally by employers and industry professionals.

It totally depends upon your basic understanding of marketing and social media platforms. However, even if you're beginner you can learn and master digital marketing with dedication and practice.

Although its not a strict requirement but it can add a lot of value to your work. Digital marketing involves various aspects of content creation and graphic designing skills can help you to promote your business or service online by creating visually appealing content for digital marketing campaigns.

You can learn in a professional learning center where they have facility of both training and internship. At ITN, we believe that training is not enough to make a strong understanding, so we provide students with 3 months of internship after the training to apply their knowledge in the real world scenario.

Yes, absolutely! you can use AI tools to boost your work speed, automate repetitive task, analyze data. AI tools can be used as per our need. Using AI tools in right way can help you to increase your productivity and effectiveness as a digital marketing specialist.

Upcoming Class

2025-01-27

07:00- 08:30

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Digital Marketing Training