In today’s evolving business landscape, the need for digital marketers is growing every passing year, and for good reason. Most people have shifted their attention from TV and newspapers to social media platforms and the internet in general. And, where the people go, marketers must follow.
Digital marketing is cheaper than conventional media and more refined and targeted, which is precisely why there is so much competition in this space. That is also why you should join IT Training Nepal’s Digital Marketing training today! It is essential to know the available tools and proven strategies when it comes to Digital Marketing. Not only that, there are routine updates in this growing industry, and for you to keep up with all that is important for a digital marketer IT Training Nepal is the best place to be.
IT Training Nepal is the number one training provider in Nepal, not just in Digital Marketing but also in several other fields.
Overview of Digital Marketing Training
Digital Marketing is quite a dynamic field. It allows for businesses to reach potential leads more efficiently, and in maximizing that efficiency, the tools and platforms involved are updated routinely.
We at IT Training Nepal have developed our curriculum with all of these considerations in mind, and we update our course structure frequently, too. What’s more, we impart a practical education on how platforms like social media and search engines operate, which not only helps our students use these tools more intentionally but also keeps them updated with the latest developments.
Our comprehensive and result-oriented curriculum helps you stay ahead of the curve by implementing SEO and SMM strategies that will help you generate more leads alongside social media strategies to add to your brand’s image constantly.
Training methodology
Our training modules for Digital Marketing are designed such that the trainees begin with a foundational understanding of Digital Marketing principles. We recognize that the training is supposed to be a practical experience. However, after extensive research and consultation, we recognized that having a theoretical basis for one’s practical applications was paramount for long-term learning. Also, this ensures that the students know how to stay updated with new developments in the industry after they graduate from IT Training Nepal.
The Digital Marketing Training progresses onto practical sessions to see the concepts learned in the lecture to fruition. Each lecture in the classroom is followed by a practical session—there is no replacement for hands-on experience.
Then again, not every experience is worth having!
Hence, case studies make up an important part of the training modules. We believe in learning from everyone’s successes and failures. The trainers would help students dissect milestone case studies concerning Digital Marketing practices and campaigns. Of course, understanding the challenges would be followed by strategic discussions on how that challenge could have been resolved or perhaps not even been a challenge in the first place.
As for the actual course progression, the Digital Marketing training begins with Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Students will learn to use popular SEO tools, like Google Search Console, Ahrefs, and SEMrush. Students will gain hands-on experience using these tools and see the impact on SEO performance. The theoretical background here would be the familiarization of SEO terms. In the next step of the training, we start with a sample website to implement different SEO strategies.
In the second phase of the training, students will learn about Social Media Marketing. Before jumping head-on into practical applications, the training will cover the theoretical basis for platforms like Facebook, Instagram, LinkedIn, and Twitter. Students will learn how to develop engaging content, build a strong online presence, and run effective social media campaigns under the tutelage of our instructors, who are industry professionals themselves.
A more recent addition to the Digital Marketing Training program is the introduction to AI tools. As of late, AI tools like ChatGPT, Mid Journey, Dalle, etc., have proved to be fantastic tools that one can use to automate simple tasks. We will also talk about the dos and don’ts of AI tools. (Spoiler: It affects SEO in more ways than one.)
To address the growing demand for flexible learning options, ITN offers both in-person and online training. We create a small batch of at most 10 students to ensure that every trainee gets the same level of attention.
The in-person training provides a collaborative approach to learning where students can learn in a team. The interactions are face-to-face; thus, it helps to discuss and resolve problems in real-time which makes the training more effective. Our online training is equally as effective, the only difference being that the collaboration is virtual. Students can go through the recorded lectures in case of any confusion.
Objective of learning digital marketing training at ITN
- To learn about Social Media and Search engines
- To design and execute digital marketing campaigns
- To be a competent digital marketing manager
- To learn from industry experts
- To get familiar with current trends and techniques of Digital Marketing
- To learn to implement tools during the training to see the performance in both SEO and SMM
- To get an internship opportunity after the completion of the training
- To validate your knowledge of Digital Marketing with an official certificate
- To prepare yourself for a rewarding career
What you will learn in digital marketing training
- Introduction to digital marketing
- Web Marketing fundamentals
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) advertising
- Social Media Marketing
- Content marketing
- Email marketing
- Microblogging
- Copywriting
- Mobile Marketing
- Podcasting
- Affiliate marketing
Prerequisites
There are no requirements for Digital Marketing training. Anyone aspiring to learn Digital marketing and build a career in this industry can apply for this course. Even if you are not from an IT background, you can join the course and start your career as a digital marketing expert.
Still, having an understanding of the conventional marketing fundamentals, basic web designing tools, and basic graphic designing could be a huge advantage in the long run.
Course Outcome
After completing Digital Marketing training, one can audit the website using different tools and techniques and take corrective actions accordingly. One can also run online marketing campaigns to generate leads and promote their product or service. One can also understand the latest trends in SEO and SMM and implement them.
Success Story
Mr. Roshan Pandey started digital marketing training in 2014 to promote his business. He was very much aware of the strength of digital marketing and its benefits. After successfully completing the training, he created different social media campaigns. His sales skyrocketed, and soon, he was able to open multiple branches to meet the growing demand of his customers.
Launch Your Digital Marketing Career Today! Enroll now and gain the skills to create opportunities in just 2 months of training and 3 months of internship. Alternatively if you are interested in learning SEO only then join our advanced SEO training.