DIGITAL MARKETING

Duration: 1.5 months

DIGITAL MARKETING TRAINING IN NEPAL

Want to excel in the field of digital media? Are you searching for the right place to guide you on this? Visit ITN, for the Digital Marketing Course, the number one IT service provider in town.

OVERVIEW OF DIGITAL MARKETING COURSE AND TRAINING METHODOLOGY AT IT TRAINING NEPAL

Digital marketing, often referred to as online marketing has been making quite a mark since its development. As per the need and the tremendous growth in the scope of digital marketing, business corporations are making a leap towards online platforms from the conventional approach. Thus, it is quite essential to be familiar with the fundamentals of digital marketing. It helps professionals to be up-to-date with the relevance of the modern market practices seen in social and digital media. Human has to evolve and update as per the changing time and situation. The future of business and marketing today is, indisputably, digital. Business enterprises will achieve heights of success if they are able to input digital marketing with constructive marketing policies.

Since its very beginning, ITN has been on a mission to impart the best of the best through exclusive training and making their students competent enough. Digital Marketing course focuses on interdisciplinary approach enabling the students to visually and technologically connect to the real world of the digital marketing scenario. With the extensive training and lesson planning on Digital Marketing Course at ITN, it will help students to emphasize the market value and demand on the practice of digital marketing to achieve intended targets. Furthermore, it will also enhance students’ ability to outline the strategies in web marketing from reaching more customers to accuracy in message delivery to dragging more traffic to their website. It is no doubt that business enterprises lookout to those who are influential in the marketing world with regard to social networks and design, mobile devices; hence, this course will be effective to candidates with potential in this field. ITN is the right place to choose for shaping your foundation and making growth in Digital Marketing Course in Nepal.

BRIEF SYLLABUS OF DIGITAL MARKETING

  • Introduction to digital marketing
  • Web Marketing
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Campaigns
  • Social Media Marketing
  • Microblogging
  • Copywriting
  • Mobile marketing
  • Email marketing
  • Podcasting

OBJECTIVES

  • Foundation to online web marketing and understanding the fundamentals of digital marketing in the present context.
  • Get acquainted with strategic and integrated marketing and functions of marketing research.
  • To be able to set up an influential business on social media.
  • Gain experience in messaging and analytical tools.
  • Able to utilize digital channels to reach out to a large number of clients increasing visibility.

WHO CAN JOIN DIGITAL MARKETING TRAINING IN NEPAL?

Aspiring individuals who want to build a remarkable name in career fields like social media and digital marketing, web marketing, electronic customer management, search engine and optimization, electronic advertising can join for this course. We also train enterprisers who want to be competent and be on the top with the rapid growth of digital and social media marketing.

COURSE OUTCOME

After the completion of Digital Marketing course one can audit the website using different tools and techniques and take corrective actions accordingly. Along with it Digital Marketing experts can also make different online marketing strategies to generate business leads and promote their product or servie. The online marketing strageties can be both organic or paid. Without Digital Marketing expert it is very hard to promote your business or service these days and Digital Marketing course can help you to take your business to the next level.

PREREQUISITES

There are no requirements for Digital Marketing training. Anyone aspiring to get acknowledged and well informed in the digital marketing world and want to build a career can apply and join for this course.

MODULE 1: INTRODUCTION TO DIGITAL MARKETING

In this module you will study the fundamental concepts related to Digital Marketing and its importance. This module will help you to identify the key strengths of Digital Marketing in comparison to traditional marketing. We will also discuss the latest digital marketing trends.

  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital Marketing
  • Digital marketing platforms and Strategies
  • Comparing Digital with Traditional marketing
  • Defining Marketing Goals
  • Latest Digital Marketing Trends
  • Case studies of Digital Campaigns

MODULE 2: WEBSITE DESIGNING WITH WORDPRESS

In this module you will study how to install WordPress and how to use it. This module will introduce you the adminitration part of WordPress where you will learn how to completely develop a website from scratch using WordPress. You will also study installing plugins in WordPress in order to extend the features as per your requirement. We will teach you how to optimize your website in terms of SEO with the help of WordPress CMS.

  • What is website?
  • What is Domain Name
  • Types of Domain
  • Domain name suggestions
  • Premium Domains
  • Register a Domain Name
  • Web Hosting Concepts
  • Domain/Hosting Business
  • Types of websites
  • HTML, CSS and JavaScript
  • Popular CMS
  • What is WordPress
  • Benefits of using WP
  • WordPress Installation
  • Admin Interface Basics
  • Default Settings in WP
  • Types of Themes
  • Theme settings and customization
  • Managing Themes
  • Content Management in WP
  • Categories, Tags and Posts
  • Pages and Sub Pages
  • Custom Content Types
  • Adding a Menu to the Website
  • Plugins and Widgets
  • Using plugins in Site
  • Adding widgets to the website
  • Best plugin in WP
  • Advanced Plugins in WP
  • Practical Project Example

MODULE 3: INTRODUCTION TO SEARCH ENGINES

The objective of this module is to give you information regarding the algorithm that search engine like Google use. Latest changes make in Google search engine. It is also necessary to understand how Search Engine works and how search results are displayed.

  • How the search engine works?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Panda, Penguin, Humming Bird
  • Latest Updates in Google
  • Online Resources

MODULE 4: KEYWORD RESEARCH AND COMPETITION

Keyword is one of the important factor which helps your website to perform better in search engine result page. It is very necessary to understand how to identify important keywords for your website or service. Doing comparitive analysis and finding alternative keywords which will help your website to perform better. In this module you will also study Google keyword planner tool which will help to understand the popularity of a keyword.

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis & Categorization
  • Google Keyword Planner
  • Market Research and Analysis
  • New Keyword Ideas
  • Competition Analysis
  • Finalizing the Keywords List

MODULE 5: ONPAGE OPTIMIZATION

One of the major ranking factor in search engine is the website itself. In order to perform better in search engine like Google your website should follow all the standard procedures of developing it and placing content, image etc. This module will help you to identify the weak parts of the website and optimize it for both search engine and visitors. Different tools are also available in the market which can simplify the onpage optimization process. One of the tool recommended by Google is Google Webmasters tool.

  • Introduction to OnPage
  • What is Webmaster Tools
  • Verification Process in GWMT
  • Selection target Location
  • OnPage Analysis Methodology
  • Fundamental On-page Factors
  • Website Speed
  • Domain Name in SEO
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Sitemap Generation
  • Using Robots.txt in Site
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets

MODULE 6: OFFPAGE OPTIMIZATION

We can work on the website optimization process not only from within the website. The optimization process can be offpage as well. Offpage optimization will help you to increase the importance of the website from external sources like linking website or a specific webpage to related websites, writing blogs and so on.

  • What is Link Building
  • Types of Linking Methods
  • DoFollow Vs. NoFollow
  • Link building Guidelines
  • Linking Building Methodology
  • Links Analysis Tools
  • Directory Submissions
  • Local Business Directories
  • Social Bookmarking
  • Using Classifieds for Inbound Traffic
  • Question and Answers
  • Blogging & Commenting
  • Guest Blogging
  • Press Releases
  • Link Building Resources

MODULE 7: LOCAL SEO

Google promotes business or services that are available local. While searching for a particular service or product, we get search results from organizations within the country we are searching in. This means that the presence of our company within the country should be prominent so that Google can easily identify or index our website for local product or service. This will increase the chances of listing our organization in Google search result. One of the recommendation from Google is Google Map. You must enlist your organization information within the Google Map.

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submission

MODULE 8: GOOGLE PENALTY PROCESS

This module will help you to understand the risk associated with Black Hat SEO and the penalty that a website has to bear because of wrong SEO practice. One should be alert and very knowledgeable while implementing SEO. Your website can be completely removed from the search engine because of the penalty. Moreover you will also study how to recover from different penalty imposed by Google in this module.

  • Symptoms of Penalty
  • Analyze which update hit the site
  • Compare the Before/After data
  • Panda Recovery Process
  • Penguin Recovery Process
  • Mobile Friendly Update
  • Disavow Tool

MODULE 9: SEO REPORTING

In this module you will be taught how to analyze your SEO reports and act accordingly. Understanding SEO results and taking corrective measures is also one of the key role of digital marketing.

  • Website Position Analysis
  • Website Monthly Reports

MODULE 10: YOUTUBE MARKETING FUNDAMENTALS

YouTube has been one of the important tool for marketing your product or service online. It can be both paid and unpaid. Moreover video has been a very good asset in promoting your business. The use of video sharing has increased a lot since few years. Hence, it is important to understand the importance of YouTube as a social media marketing tool.

  • Video Flow
  • Google Pages for YouTube Channel
  • Verify Channel
  • Webmaster Tool – Adding Asset
  • Associated Website Linking
  • Custom Channel URL
  • Channel ART
  • Channel Links
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Channel Main Trailer
  • Uploading Videos
  • Uploading Defaults
  • Creator Library
  • Practical Examples
  • Using Different Tools

MODULE 11: YOUTUBE MARKETING ADVANCE

In this module we will introduce you with some of the advanced topics related to YouTube.

  • Channel Navigation
  • Video Thumbnail
  • CTA – Annotation
  • CTA – Extro
  • CTA – Cards for Mobile
  • Redirect Traffic to Website
  • Post Upload Enhancements
  • Live Broadcasting
  • Managing Playlists
  • Managing Comments
  • Managing Messages
  • Monetization with AdSense
  • Paid YouTube Channel
  • Channel Analytics
  • Real Time Analytics

MODULE 12: INTRODUCTION TO SOCIAL MEDIA MARKETING (SMM)

This module will give you information regarding the importance of Social Media Marketing (SMM) and Social Media Optimization (SMO). A product or a service online presence can be increased along with its popularity with the help of social media optimization. Hence, it is important to understand all the aspects of SMM and SMO.

  • What is Social Media?
  • SMM vs SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy
  • Impact of social Media on SEO

MODULE 13: FACEBOOK MARKETING

Facebook has been an important tool in showing your online presence. Hence, using facebook one can promote a product or service via both paid and unpaid marketing campaigns. It is necessary to understand how to use facebook in promoting your product or service. There are different tools provided by facebook which can be used as a vital tool in social media marketing. Along with using tools one should be able to understand and analyze different statistics provided by the faccebook.

  • Facebook account setup
  • Personal account properties
  • Facebook marketing strategy
  • Competition analysis
  • Facebook business page set
  • Types of Business pages
  • Cover photo designing
  • Increase the Likes to page
  • Page management options
  • Types of Posts and Statistics
  • Dimensions in Posts
  • Creating a post strategy
  • Examples of Creative Posts
  • user engagement metrics
  • Facebook insights
  • Facebook Groups
  • Integration FB in site

MODULE 14: FACEBOOK AD CAMPAIGNS

This module will teach you how to run different advertisement campaigns and analyze their results. Facebook ad campaigns are very important in generating business leads. There is a huge competition among the advertisers in facebook. Being a digital marketing expert one should know how to launch effective marketing campaigns. One should also be able to identify the market segment that you are targeting while launching facebook ads. This is one of the important component of Social Media Marketing.

  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad - Targeting
  • Create Ad - Budgeting
  • Create Ad - Creative
  • Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing - Website Visitors
  • Custom Audiences - Look Alike
  • Custom Audience - Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account

MODULE 15: GOOGLE WEBMASTER TOOL

This module will introduce you with the Google webmaster tool which will help you to analyze different problems present within the website. It has provided us with a set of tools that can be used to check different metrics of SEO in a very easy and effective way. Some of the important things that you will learn in Google webmaster tool is Google Index status, Google crawl errors and sitemap submitted to Google.

  • Google Webmaster Tool
  • Setting up Tool for SEO
  • Adding and Managing Assets
  • Integrating Webmaster Tool
  • Site Map and Site Links
  • Search Traffic and Links
  • Google Indexing
  • Managing Crawl Errors
  • Managing Security Issues

MODULE 16: GOOGLE ANALYTICS

This module will introduce you with Google Analytics tools which can help you in identifying your potential customers. Some of the important information of the customers like their demographic data, their source can be studies via Google Analytics. One can also compare different campaigns and their effectiveness via Google Analytics. Google Analytics can show the visitors information from any date range. Being a digital marketing expert one should know how to integrate Google Analytics and analyze its result.

  • Web Analytics
  • Integrating with Website
  • Measurement Metrics
  • Accounts and Profiles
  • Analytics Reporting
  • Sorting, Filter and Time Chart
  • Audience Segmentation
  • Traffic and Behavior Reports
  • Remarketing Audiences
  • Goals and Conversion Reports
  • Developing Intelligence Report

MODULE 17: EMAIL MARKETING

This module will give you an idea regarding how to launch email marketing campaigns. Email marketing is a very good way to inform about your upcoming products or services to the existing customers as well as new potential customers. Email is an important means which will help you to stay connected with your potential customers. Being a digital marketing expert one should also know how to measure the effectiveness of email campaigns. There are different tools present in the market along with CRM software whilch will help in executing email marketing.

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp Pricing Structure
  • Account setup and settings
  • Email Marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import Subscribers in List
  • Types of Email marketing campaigns
  • Creating an Email Campaign
  • What is Newsletter
  • Design a Newsletter
  • Reports
  • Marketing Automation

MODULE 18: AFFILIATE MARKETING

This module will introduce you about affiliate marketing. Affiliate marketing has been in practice since a long time. There are different concepts and rules of affiliate marketing. Being an advertiser one can apply for affiliate marketing and being a website owner one can promote others product or services to earn a revenue via affiliate marketing. Simple form of affiliate marketing is banner exchange. There are digital marketing experts who make a good living via affiliate marketing. If you know the right technique to promote a product then you can easily earn a good amount of deal via affiliate marketing.

  • Understanding Affiliate Marketing
  • Sources to Make Money Online Selecting Affiliate Program Applying for an Affiliate
  • Building Assets for Affiliate Promotion
  • Payments and Payouts
  • CPC, CPA, CPI and other metrics
  • Getting Most Conversions
  • Day to Day Work Scheduling
  • Managing Affiliate Accounts
  • Blogging

MODULE 19: PPC ADVERTISING (GOOGLE ADWORDS)

This module will introduce you with Pay per click advertising method like Google Adwords. Google Adwords has been an effective online advertising platform for business owners. One can easily generate business leads targeting people from a specific place or a country with specific interest via Google Adwords. Google Adwords also comes with keyword research and analysis tool where we can easily see monthly search for a particular keyword. Therefore knowledge of PPC advertising methods is very important to become a digital marketing expert.

  • Introduction to Paid Marketing
  • Google Account Setup
  • Interface Tour and Billing Settings
  • Account Structure
  • Campaigns settings
  • Ad Group Setup
  • Keyword Match Types
  • Keyword Research Tools
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Types of CPC’s
  • Bidding Strategies
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions

MODULE 20: DISPLAY ADVERTISING

In this module you will learn about display advertising. Display advertising has become an important way of promoting your business or creating brand awareness showing your presence online. One should know how to generate effective display ads so that it can reach to more people.

  • What is Display Advertising
  • How Display Ads Works
  • Benefits of Display Advertising
  • Creating a Display Campaign
  • Bidding Strategies
  • Targeting Option in Display Network
    • Keyword Based
    • Interest and Remarketing
    • Topics
    • Placements Targeting
    • Demographics

STUDENT TESTIMONIALS

I am quite happy that I chose ITN after a tiring search for a right computer training institute in Kathmandu for Digital Marketing training. Coming here has been the right decision for me, as I have been able to apply the skills and knowledge that I have obtained here more on a professional level. I now can confidently and effectively incorporate the web marketing strategy quite influentially on social media.

5

DIGITAL MARKETING

IT Training Nepal

The overall training session has been exemplary. I am interning as a junior associate web marketer, and with little to no knowledge on the fundamentals, I joined Digital Marketing Training course at ITN. It has been a savior for me now that I have learned so much about the phenomena of digital marketing and strategy. This has boosted my confidence in my career. I definitely rate ITN as the best computer institute for digital marketing training in Nepal.

5

DIGITAL MARKETING

IT Training Nepal

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